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Terrane Group
New York, NY
New York, NY
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We turn ideas to form.
What We Do
Terrane is an insights-driven creative studio that solves business challenges through modern brand expressions. By leveraging data, trends, and insights, we create compelling marketing strategies that resonate with audiences, build immersive brand worlds, and set the stage for successful implementation
Our Approach
We believe the future of successful brands lies in the art of world-building—the process of creating a comprehensive and immersive brand ecosystem that extends beyond traditional marketing elements to captivate today’s modern consumer.
Whether building from the ground up or transforming legacy brands, we combine emotional storytelling, intelligent design, and cultural insights to bring creative vision to life. Our goal is to empower our partners to advance their business by forming a deeper connection with their world.
Our Services
We craft strategies and bring them to life.
1. Strategy
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Audience Development
Identify the personas and profiles.
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Research & Insights
Gather the data points needed to inform a foundational plan.
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Brand Strategy
Define the unique position in the market.
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Content Strategy
Build the framework for how to show up on key communication channels.
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Go-to-Market
Create a roadmap for a successful launch.
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Campaigns
Getting the word out, effectively.
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Social Media Strategy
Focus on channel management, content pillars and tone of voice.
2. Execution
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Content Production
Manage all aspects of producing content.
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Photography & Film
Ideate and create captivating content that resonates.
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Web Design
Express brand experience in the digital space.
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Brand Management
Design and manage key creative assets.
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Design Systems
Evolve and iterate brand standards and guidelines.
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Experiential & Live Activations
Concept development for live programming and events.
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Strategic Partnerships
Create synergies with aligned brand, media and cultural partners.
Selected Clients
Frieze
Cadillac
Genesis
Sonos
The Malin
Interview Magazine
Native Instruments
The William Vale
NeueHouse
GQ
BBC
AirBnB
Lincoln
The New Yorker
Avant Gardner
Fotografiska
Boston Consulting Group
Box
1 Hotels
Surface Magazine
The Founders
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Brian Zabka
Co-Founder
Brian is a Marketing and Creative Executive who combines his passion for storytelling, design, technology and innovation to build impactful brands, drive growth, and increase revenue. An enterprising leader accountable for guiding big ideas from development to execution, Brian has assembled and led multi-disciplinary teams to innovate with creativity, resourcefulness and agility, producing lasting brand experiences worldwide.
With 15 years of experience spanning filmmaking, strategic partnership development, integrated marketing and entrepreneurialism, Brian has worked in marketing leadership for both distinguished and boutique brands including NeueHouse and Fotografiska International. His highly collaborative process and discerning eye stems from his background as an independent commercial film director, where he has produced original works for GQ, Genesis, 1 Hotel, Surface Magazine, BBC and Sonos.
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Holly Murphy
Co-Founder
Holly is a Brand and Creative Leader whose career is built on the belief that design thinking can be one of the most powerful tools for progress. By combining brand development, design systems, big picture thinking, research and cultural savviness, Holly creates original experiences, environments and products for discerning, global audiences.
Throughout her tenure at NeueHouse and Fotografiska International, Holly led transformative projects that reflected her personal interest in design as a tool to continuously position the brands as a leader in culture, creativity and community. Prior, she worked at Gensler alongside a team of award-winning designers, architects and strategists to create brand experiences in the built environment. She holds over 10 years of experience in both building brands from the ground up and transforming legacy brands across the creative class including Lincoln, Cadillac House, Interview Magazine, Mr. Porter and TED.