About

Avant Gardner is an 80,000 square foot music and culture venue that occupies an entire city block of industrial East Williamsburg, containing a compound of stages and full-service event spaces for the world’s top performing artists.

Challenge

The identity of Avant Gardner has largely been driven by the overwhelmingly impressive talent that has passed through the space over the last decade. The venue boasts an elite programming slate featuring the best, most progressive artists in the music industry. 

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But while concentrating on ever-growing electronic music genres, it was time to establish just as much credibility across all genres. How can the brand positioning and communications reflect the capabilities and grandiosity of the space to attract entirely new music genres and beyond, other categories of artistic talent worldwide?

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Category

Culture