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Terrane Group
New York, NY
New York, NY
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Faith In Flower is a line of CBD products crafted to address common life challenges with natural, wellness essentials. By combining clean, organic ingredients with scientifically backed formulations, their offerings deliver effective solutions for everyday well-being.
In recent years, CBD—a non-psychoactive compound derived from the cannabis plant—has evolved from a little-known extract to a widely recognized and effective remedy for chronic pain, anxiety, and insomnia. Today, you can find CBD products everywhere, from specialty health boutiques to local bodegas. However, amidst the abundance of choices, most offerings lack a distinct and differentiated perspective.
CPG / Wellness
Faith In Flower was co-founded by a physician-scientist and Professor of Dermatology, Medicine, and Nutrition. Recognizing the therapeutic and preventive benefits of CBD, she aimed to integrate this extract with other herbal remedies that are widely recognized and used in natural homeopathic medicine.
It was important to leverage medical expertise as a key differentiator, not only to establish credibility but also to validate the evidence-based approach to integrating homeopathic treatments with Western medicine.
Rooted in a blend of medical expertise and holistic wisdom, our packaging design embodies a clean, refined aesthetic that speaks to both purity and simplicity.
The minimalist approach reflects a commitment not only to thoughtful design but also to high-quality, natural ingredients. Every element—from the choice of colors and materials to the understated typography—has been carefully considered to communicate transparency and trust.
Introducing a set of custom-designed icons that embody the unique formulations created to address common daily challenges. Each icon represents a specific treatment aimed at improving areas like sleep quality, mental focus, sustained energy, and overall balance. These thoughtfully crafted visuals offer a quick, intuitive guide, making it easy to identify the ideal solutions for everyday wellness needs.
Faith in Flower celebrates the beauty of nature and the artistry of modern medicine. The brand strategy, content development and visual identity exploration allowed what was once a faceless CPG product to be modern and new.
