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Terrane Group
New York, NY
New York, NY
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Fotografiska is a destination to discover world-class photography, inspiring programming, elevated dining and surprising new perspectives. Its spaces challenge the traditions set by the institutional art establishments – welcoming immersive experiences, rapidly-rotating exhibitions, and lively conversation with drinks-in-hand.
Fotografiska Stockholm is recognized across Europe as a premier cultural destination. However, its expansion into New York City in 2020 presented a more challenging market, where the world’s leading museums and cultural institutions are located. The challenge then became: how can Fotografiska differentiate itself in a city teeming with museums, galleries, and cultural spaces?
Culture / Museum
The campaign thematic was elegantly straightforward: a museum experience for the modern world. Harnessing the provocative personality of the brand and its distinctive value proposition, we crafted an innovative, omni-channel marketing campaign.
This multifaceted approach encompassed out-of-home (OOH) advertising, over-the-top (OTT) media, paid social strategies, SEO/SEM, and immersive live events, all designed to introduce both city dwellers and international travelers to the unique Fotografiska experience. Each element of the campaign worked synergistically to engage audiences, igniting curiosity and inviting them to explore a new paradigm of art and culture.
Building on the campaign's theme of a museum experience for the modern world, we developed a captivating brand film that showcased Fotografiska's provocative personality and innovative spirit. Through stunning visuals and diverse voices, the film highlighted the unique experiences awaiting visitors, reinforcing Fotografiska's position as a bold leader in the cultural landscape.
We created bold and captivating out-of-home (OOH) marketing and advertising for Fotografiska New York, purposefully crafted to engage passersby and draw them into the museum's vibrant world. Each ad was designed to capture attention at a glance, sparking curiosity and inviting the public to explore Fotografiska's ever-evolving exhibitions, events, and cultural experiences.
