Connect:
Terrane Group
New York, NY
New York, NY
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NeueHouse is the private work and social home for creative and professional progress. Through beautifully designed houses, thought-provoking cultural programming, and elevated hospitality, NeueHouse offers an unparalleled work experience that unlocks the potential of brands and innovators alike.
The NeueHouse experience is diverse and layered. The brand sits at the convergence of community, cultural experience, design, hospitality, and architecturally significant locations; providing an endless opportunity for rich and compelling content. But with so many parallel threads, how can these stories be told in a cohesive and harmonious way?
Lifestyle / Hospitality
The NeueHouse content strategy provided an editorial blueprint for how content teams should photograph, film, write, design, and share the NeueHouse story. The exercise was one of careful consideration and intelligent editing – providing a framework that detailed cadence, format, and style across local and global distribution channels.
