About

The Malin offers work-focused members clubs in sought-after, accessible neighborhoods of New York City and beyond. All share a common goal of offering beautiful, distraction-free spaces that enable members to do their best work.

Challenge

How do you capture the complexity of the cannabis experience in an immersive museum setting? From concept and spatial design to content and way-finding, Terrane was tasked with ideating, blueprinting, and bringing to life a cohesive brand experience that invites, educates, and unveils the multifaceted world of cannabis culture.

Services

Creative Direction

Content Development

Photography & Film

Environmental Design

Research and Context

Cannabis has made a tremendous impact on culture—from music and art to history, racial dynamics in America, agriculture and the evolution of psychedelia. To express these layers in a live space, we began with deep research, diving into the cultural, social, and personal dimensions of cannabis use.

The insight gained informed every aspect of our approach, from environmental design and content curation to storytelling. Through a meticulously crafted journey, we created an experience that doesn’t just educate but fully immerses visitors in the vibrant, complex story of cannabis culture.