Fotografiska Stockholm is well known throughout Europe as a cultural destination. The brand’s decision to open a location in New York City, however, meant it was ready to be on stage with the global leaders of arts and culture. The question was – how do you stand out in a city saturated with museums, galleries, and cultural institutions?

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The campaign thematic was simple: A museum experience for the modern world. Utilizing the provocative brand personality and and its’ unique value proposition, a robust, omnichannel marketing campaign was created that spanned OOH, OTT, paid social, SEO/SEM, and live events, introducing city dwellers and international travelers alike to the Fotografiska experience.