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Terrane Group
New York, NY
New York, NY
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Frieze New York is a leading international art fair that launched in 2012. Frieze New York brings together the world’s leading galleries to showcase ambitious solo, group and themed presentations by pioneering artists and offers the opportunity to not only discover up-and-coming talent but also engage with some of art history’s most important figures.
In May 2021, the iconic Frieze Art Fair celebrated a triumphant return, revitalizing social and cultural gatherings after a two-year hiatus. In partnership with Frieze New York, we hosted a dynamic series of programs and activations at NeueHouse Madison Square and Fotografiska, uniting the art community for a week of cultural events throughout New York City.
Arts / Culture
A dynamic calendar of cultural programming featuring an evening with the Philip Glass Ensemble, insightful dialogues with artist Hank Willis Thomas and activist collective Wide Awakes, and other leading voices, creating a week of meaningful interactions at the intersection of art, music, and social change.
In collaboration with global architecture firm BVN, we developed The Longhouse—New York City's first elevated outdoor pavilion—serving as a stunning backdrop for our partnership with Frieze. This beautifully designed space, featuring a unique arched roof, provided a safe gathering point for NeueHouse members and a vibrant hub for cultural exchange during Frieze Week.
