Connect:
Terrane Group
New York, NY
New York, NY
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Airbnb is a web-based platform, where travelers can find and book short-term rentals all over the world. At inception, it changed the landscape of the shared economy by introducing a category defining product to the mass travel market. Today, Airbnb has become one of the world’s most renowned travel brands.
Airbnb began as a platform for affordable short-term rentals, offering flexible stays without excessive regulations. Over time, it expanded to cater to a broader customer base, from budget-conscious travelers to those seeking bespoke accommodations. Despite the diverse range of customer needs, all share a common desire for unique travel experiences.
After 15+ years and a whole new generation of evolved travel expectations, Airbnb recognized the need for a more specialized offering to align with the high demands of the growing experience economy, and become more than just a place to stay.
Lifestyle / Hospitality
Brand market research shows that today’s modern travelers—especially those loyal to platforms like Airbnb—are seeking experiences that go beyond standard luxury and conventional amenities. This audience values culturally rich, authentic encounters that resonate with their personal tastes, favoring unique experiences over traditional resort perks.
In response, we helped develop a new product offering for Airbnb that connects adventurous guests to tailor-made journeys, packed with discovery and meaning. Each trip becomes an extension of their passions and lifestyle, making every stay as memorable as the stories they’ll share.
The remainder of this case study is confidential.
For more details on this work, please inquire.
