When NeueHouse opened its doors in 2013, it was a revolutionary workplace concept for the creative class. The brand identity reflected the new standard for what it meant to be a modern day Member’s club – sophisticated and elevated, intellectual and witty.

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In 2019, however, the landscape had changed. A crowded market, shifting consumer expectations, and a change in communication methods laid ground for a moment of reinvention. This inflection point presented NeueHouse the opportunity to reenergize its core values while simultaneously evolving to address current and future needs. The result was an entirely new set of brand elements that introduced a more expressive foundation for powerful marketing and equipped the brand for global expansion. Created in collaboration with King & Partners.